Review of Saadia Organics Argan Oil – by: Joyce Keller

Saadia and Joyce – Essaouira, March 2011

I guess I will start at the beginning about how I began using Saadia’s Argan Oil. My daughter, Joèl, called me one night in January 2011 and asked me if I would like to go to Morocco with her. It was a deal we couldn’t refuse. Since I had never been anywhere in Africa before, and with the encouragement from my husband, I decided to accept the chance of a lifetime to go.

The most exciting part for me was to meet Saadia, as what we had in common was the love for our granddaughter Eden. There was a language barrier between us, but we had no problem at all communicating with each other. We shared some great laughs together, even though we couldn’t speak the same language.

We soon found ourselves on a horse and buggy ride to the new store that had just opened in town. I bought a few things to bring home, and bought some gifts for Saadia.  I can honestly say that was the best shopping trip I have ever been on.

We spent the next couple of weeks together just being a family. I have to say, I loved her cooking. I have never had Moroccan food before, but couldn’t help indulging in her carefully made dishes.

Joyce, Joèl and Eden, in the medina in Essaouira, March 2011

I also fell in love with Essaouira. We were treated so well, and the people there couldn’t do enough for us. Our holiday went so fast, and soon it was time to leave. As a parting gift, Saadia presented me with a half litre of Argan Oil that she had made just for me.  I didn’t know too much about it at the time, other than what my daughter had told me. But I thought I would give it a try.

In the year 2000, I had gone through a very stressful time in my life. I found myself being the caretaker of my mom who was suffering with dementia. I was finding it hard to accept the changes that were happening. Needless to say, I aged very quickly in the 6 years to follow.  It really took a toll on me. And all of the tanning I did in my youth probably didn’t help either – it really seemed to catch up with me.

So I started using Saadia’s Argan Oil regularly as nothing else was helping. The skin on my cheeks was sagging, and the wrinkles were very noticeable. I used to compare my neck to a turkey’s neck.  And the vertical lines on my chest were that of an old woman. Needless to say, I would turn the other way when I would see someone I knew. That was not a nice feeling at all. I could sense the stares that I would get from old friends, knowing what they were thinking of me after I had aged so quickly.

I told Joèl I would give Saadia’s Argan Oil a review, but only an honest one. It has been over a year now that I have been using this liquid gold, as I like to call it. The difference in my skin is amazing. The skin on my face is now at least 80% better. I also used to have black heads on my nose and they have disappeared.  I always disliked my deep pores and they have also have been minimized a lot.  I would say by 90%!

I no longer have that turkey neck, and my chest is now nice and smooth. People can hardly believe the difference. I use the oil on my nails as well. I was always picking at the dry skin around my cuticles, but that doesn’t exist anymore. I use it in my coarse hair as an overnight treatment, and my hair is now soft and silky.

As I said, I would only write a review on this after I had some honest results. I noticed a big difference after 7 months of use.  Give it a try!

What is the Best Argan Oil?

We’ve said it before, and we will say it again. All brands of Argan Oil are not created equal. It’s sad, but true.

There are three things to look for as you decide on which brand of Argan Oil to spend your money on.

Beautiful Argan pits ready for cracking.

First, it needs to be authentic. If it’s not real Argan Oil, it’s not worth buying. There is a lot of junky stuff available that is trying to pass for Argan Oil. Some of these products contain as little Argan Oil as 2% or less.  Argan Oil is amazing, but if 98% of what’s in the bottle is something else? The Argan Oil’s best properties cannot be enjoyed or benefited from.

But what about brands that say “100% Pure Argan Oil” on the label?  Well, if you see this in Morocco, you can be pretty safe to guess that the oil is fake.  Much of what you can buy in the souq in the medina will be grossly diluted, or perhaps will just be pure sunflower oil instead.  (Sunflower oil is far cheaper than Argan Oil.) It’s not worth the money.

If you are in Morocco visiting an Argan Co-op you probably will be getting pure Argan Oil, but is it ethical?  Is it eco-friendly?  More on those things later.

As for what you can find online and in shops where you live, it will be a mixed bag.  Even if a brand hasn’t diluted their Argan Oil, many of them will have been manufactured by machines and will use chemical solvents to pull the oil out of the kernels of the Argan fruit.  Also, the oil might be deodorized.  That sounds like it might be a good thing if you aren’t a fan of pure, raw Argan Oil’s green, nutty scent!  However, it means heating the oil to 400 degrees for 30-60 minutes.  The nutrients are all but obliterated by that point.  It’s better to tolerate a scent that you don’t love for the few minutes it takes for the oil to sink in.

So with this in mind, how will you know that you are getting the best, most effective and most authentic Argan Oil on the market?

First, do your research.  If they make it hard for you to learn about their brand, perhaps they have something to hide?  If they do make information available, read their stories.  Are they transparent about where they get their oil from?  If they say from “a co-op”, that really isn’t good enough.  There has to be more to it than that.  Do they give information on the particular co-op that they use?  Is it cold-pressed?   Or deodorized?  Is it hand made?  Or machine made?  If it’s machine made, have chemical solvents been used?  Does the company seem intent on getting the best, quality Argan Oil out into the market, or are they just trying to make some fast cash?

At Saadia Organics, we know our oil is authentic.  Saadia and her relatives have been making it for themselves for decades, now they are making it for this company.  We have absolutely nothing to gain by selling fake or impure oil.  You’ll definitely see the difference in the results.  One woman we know ran out of our oil while in the United States and she picked up an expensive, high profile brand of Argan Oil in a high end store.  She said “It was nothing like yours!  It made me break out!  I really didn’t like it at all.”

So that’s #1.  Make sure it’s real!

As for #2, try to find a brand that is eco-friendly.  Argan trees are protected by UNESCO. They are endangered and the oil that can be gained from the fruit is a lucrative commodity.  We are so glad that it is now illegal to chop Argan trees down and use them for firewood.

However, with the demand for Argan Oil rising, harvesting is becoming more aggressive.  And once a farmer enjoys his payment for his Argan fruit, he most often invests in goats.  And those goats climb the Argan trees and eat the fruit.  There is no comparison between a tree that has been climbed by a herd of goats versus one that is on a goat-free farm.  The former is ugly with many branches broken, the latter is lush and beautiful – all branches in tact.

Does this tree look healthy and happy to you?

Saadia only buys fruit from goat-free farms for our brand.  She also only will buy from a farm that uses the most gentle of harvesting practices.  The fruit is not picked from the tree, but is picked off of the ground after it falls naturally.  (Don’t worry about cleanliness!  Argan Oil is made from the kernel from the inside of the pit of the fruit, so it doesn’t matter if the outer layer got a little dusty at one point.)

In addition, Saadia inherited a farm a few years back.  And last year she began to plant Argan trees on it to help with the survival of the species.  In October of 2012, my business partner Ainslie and I are going to Morocco to look at purchasing a mature Argan farm for our oil to exclusively be made from.  Then we can be sure that our materials will be secured and eco-friendly for years to come.

And finally, #3, the best brands of Argan Oil are ethical.  Argan Oil co-ops have been romanticized to high degree.  They seem to be these wonderful utopias where women in need are given work and education and ample money to support their families.  This might have been true at one time, but many of the co-ops are depressing little places.  Wages are as low as 5 Euro or 50 dirhams per day.  The women are made to work in a place that makes them visible to the curious eyes and cameras of tourists.  Moroccan women are modest by nature.  Their Muslim faith and culture makes them uncomfortable with being on display.

Our company prefers our workers to be able to do their hard labour in privacy.  When Saadia and her team get together, they make it fun.  They can talk and laugh freely and they don’t have to worry about having strangers watching them.  They also get to enjoy excellent wages.  Their hourly rate is higher than that of a man working in many professional jobs in Morocco.  That is something we are very proud of.

So there you have it friends!  Be sure that any Argan Oil you buy is Authentic, Eco-Friendly and Ethical!

Happy shopping!



Argan Oil 101 for Guys

Not too long ago I asked my Moroccan husband if Moroccan men used Argan Oil.  His response?

“No.  Not really.”

“But YOU do!” was my response.

“Yeah, when you let me!” was his reply.

He was kidding.  Sort of…  I admit I’m a little bit stingy with our personal stash of Argan Oil even though it was HIS mother that made it for us.  I know the hard work that goes into making it, so it’s hard for me to be too terribly liberal with it.

However, if a man wants to indulge, here are some main ways for guys to use Saadia Organics Argan Oil.

1.  Razor Burn:

This stuff can take away the rash that your quick shave with an old razor left behind.  Just put it on the effected area a couple of times a day and you should see a considerable difference within a day or two.

2.  “Monkey Hands”:

If you don’t have a dainty desk job or if you are doing some major overhauls on your car or house, your hands can take a toll.  They’re dry, cracked, leathery and just plain unhappy.  Certain fabrics cling to them like velcro.  Argan Oil will take that away.  Use a few drops at least twice a day.  Don’t ignore your cuticles.  Again, you should feel a difference in a day or two.

3.  “Gorilla Feet”:

Even though I think it’s cool when guys go and get a pedicure, some wouldn’t be caught dead in a nail salon.  But summer is coming and crusty feet are gross even on a guy.  Massage Argan Oil onto your feet morning and night before you dust off your flip flops.

4.  Scalp:

Argan Oil will take care of dandruff, dry scalp and oily scalp.  (I know it’s weird that it knows how to deal with both dryness and oiliness, but trust me, it works.  It knows your problem and will give you the solution you need.)   Just massage it on your head let it sit for a while (or overnight) and then wash it out.  If you sleep on it, put a towel over your pillow first.

5.  Hair:

Many Moroccans say that Argan Oil helps with hair loss.  Hey, it’s worth a try, isn’t it?

Otherwise, don’t be afraid to treat your hair to some Argan Oil once in a while.  It will soften dry hair or de-greasify oily hair.  You can apply it, then wash it out.

Or if you want to sport Brad Pitt’s new look, don’t wash it out – as it can give longer hair “shine and natural-looking separation.”

6.  Face:

You might have heard about Argan Oil’s bizarre ability to smooth out wrinkles.  So give it a try on your face if you want to look a few years younger.  (Or preserve your youth.)  At the same time, it will be working on any dryness or oiliness you might have.  It also will work to fight any acne that might be hanging around.

7.  Skin:

Do you have eczema?  Psoriasis?  Any rashy patches?  Many of our guy fans buy Argan Oil for these purposes.  One said that he saves a tonne of money now.  The stuff he used to get for his psoriasis cost $85 a month and had a bunch of nasty stuff in it.  A $45 bottle of Saadia Organics Argan Oil lasts him almost 3 months.  Do the math.

8.  Burns, Cuts and Gashes:

Sure, your mom always told you to “BE CAREFUL”, but sometimes… stuff happens.  Argan Oil to the rescue!  It has anti-microbial properties which will help protect against infection.  And it has a pile of Vitamin E which helps wounds heal quickly. So wash the area with a mild soap first.  Pat to dry, then gently put some Argan Oil on to the area.

9.  Achy Joints:

Argan Oil has anti-inflammatory properties and can ease your pain.  Moroccans have used it for rheumatism and arthritis for centuries.  Massage it in and feel better.

10.  Tattoo Repair:

Getting a tattoo?  Argan Oil is the ultimate product to heal it.  It soothes the area, takes away the itch and repairs tattoos beautifully.  Click here for a how-to guide.


Alright gentlemen.  There you have it.  Give it a try.  One product can do a lot.  Your wife/girlfriend/mom/daughter/female co-worker might want to borrow it, but it’s up to you if you want to share or not.








PS  No, the guy at the top of this post isn’t my husband.  My husband is way better looking than that.  Love you Greg!  xoxo

Remembering Amina

I’m not sure how many of you have heard about Amina Al Filali. She’s a sixteen year old Moroccan girl who found herself in an unthinkable position.

At fifteen she was raped. And under current law, her rapist had the choice to go to prison or to marry her. He chose the latter and forced Amina into marriage.

Needless to say, the marriage was not a pleasant one.  It is not surprising that he was often violent. Amina’s mother told her to be patient with him. But this young girl’s patience ran out and she bought the rat poison that ended her life.

To our eyes and ears this story is absolutely outrageous. And it is. But it is true, and many are fighting to have this law, which is originally found in the Old Testament, be abolished. Here is an article discussing the latest developments of this movement.

This story has haunted me since the first moment I heard about it over a month ago. I most often like to celebrate and bring attention to the marvelous things about Morocco. It is a country I’ve visited many times. I’ve married into one of its wonderful families. But like every other nation of the world, it has its shortcomings. Some of them major – especially with regard to women’s rights.

Women are now being educated in Morocco. They are able to go to university as long as they’d like to at absolutely no cost to them. Although even with a university degree, there is no guarantee of employment. Getting a job is certainly not a guarantee for the older women who have not had the privilege of going to school at all.

The West’s recent interest in the wonders of Argan Oil helped Moroccan women for a little while at the women’s cooperatives. But then the men saw that there was money to be made and they got involved. The female workers in the co-ops are now being paid very little for their back breaking labour. The average daily wage for a woman working in an Argan co-op is 40 dirhams per day. That amounts to only $4.74 US for 10 or more hours of hard work. That’s barely enough for that woman to buy a simple lunch for her family.

We can’t imagine paying Saadia (our Production Manager) and her team anything less than we’d have to pay in Canada. Canadian wages go a long way in Morocco. And we hope that our company will go a long way in helping women who would otherwise be unemployed or painfully underpaid.

Amina deserved to have a chance to go to university. To get a job. To marry a kind man of her choosing.

All Moroccan women – all women period – deserve those choices. As Saadia Organics grows, so do the opportunities for women young and old in Morocco. Thanks for being a part of that.



Is that product that says “Argan Oil” on the label worth buying?

I’m tempted to call this post:  “What does Argan Oil for cosmetic use have to do with breakfast?”  But I’ll just stick with the original as written above.

Everywhere you turn in the beauty aisle you’re now seeing the words “Argan Oil”.

Are all of these products created equal?  Of course not.

A lot of people ask us what the difference is between our product here at Saadia Organics and the ones they see in their hair salon, for example.

Well, for starters, our product is 100% pure, unadulterated Argan Oil.  Anything you’ll see in a hair salon will most likely have at least a dozen other ingredients besides “Argania spinosa kernel oil” on the label.

Is that a bad thing?  I don’t think so.  We all need shampoo, for example, and it doesn’t hurt to use one with a bit of Argan Oil in it.  (Just try to choose one that is sulfate free.)

At Saadia Organics, we often put it this way.  “Those products are blueberry waffles.  (Ranging from ones you’d get in a 4 diamond restaurant to the ones you’d find in your grocery store’s freezer.)  Our product is JUST the blueberries.”

So that makes sense, doesn’t it?  All products containing a bit of Argan Oil are not created equal.  Read the labels.

But what if you only want the ‘blueberries’?  Just the pure stuff?  The real thing?   That’s when it gets a bit trickier.

Here.  Have a glass of OJ to go with those waffles while I explain.

You know that not all orange juice is created equal.  There are some good options to buy at the grocery store.  I like some of the ones in cartons in the refrigerated section well enough.  How about the stuff in juice boxes?  Meh.  No thanks.  How about the stuff from concentrate in the cans in the freezer aisle?  Not my favourite either.

But how about when you’re in sunny Florida?  Or in Morocco?  You look overhead and see that there are gorgeously ripe oranges weighing down the branches of the trees.  I know you’d want t pick some.  And of course, as it’s so hot, you’re very thirsty.  Fortunately, you carry a Swiss Army knife and a chilled glass in your bag.  So you sit down with those marvelously sweet, heavy oranges. Slicing them open and squeezing the juice right into the frosty goblet.  What on earth tastes better than that?


So what are we?  Is Saadia Organics Argan Oil the juice box?  The chilled carton?  The can of concentrate?

We are proud to say that we are none of these.  We are the freshly squeezed.

I don’t know much about how the various types of orange juice are manufactured.  But I do know a fair bit about how how Argan Oil is manufactured.  Let’s start with our method.  The ‘freshly squeezed’ method, if you will.

First you want the Argan fruit harvested in a gentle way from a goat-free farm.  Goats find nothing tastier than Argan fruit and are willing to scale (and break!) the trees in order to do so.

Then, you want the oil to be produced by hand.  Cold pressing using only a stone quern is the way that Berber women have been doing it for centuries.  We are happy that Saadia and her team get to do this in privacy (which Moroccan women appreciate) and away from the tourist’s eyes and cameras in the co-ops.

Other methods use machinery. Some even use chemical solvents to pull the oil out of the kernels.  Many brands of “100% Pure Argan Oil” put their oil through a deodorizing process.  That process requires heating the oil to over 400 degrees farenheit for 30-60 minutes.  I don’t want to even think about how many nutrients would be lost from the salad I had for dinner last night if I were to heat it to that temperature for an hour!

Argan Oil is no different.  You want this precious oil in it’s purest, most natural state.  Some of its best properties are lost in order to get rid of its natural, light, green, nutty, slightly olive-ish scent.

So we leave our oil alone.  And we see the results.  Just recently, my daughter reacted very badly to a cleaning product.  (She was determined to help with the dishes last Thursday night, and some of the cleaning product was left over in a sponge in the sink.)  She’s a tough little gal and the rash that developed made her cry.  Immediately she begged for some of Grandma Saadia’s Argan Oil to put on it.  It soothed her pain immediately.  The next morning, angry, dry, scaly, red, eczema-like patches were on her hands.  So we started putting Argan Oil on several times a day.  A few days later, it was like the incident hadn’t even taken place.  And we really don’t think too many products could do the magic that Grandma Saadia’s does!

If you have any questions about our product or want to share any of your success stories, please leave a comment below!



How to Use Pure Argan Oil

Back to the basics!

In case you missed it on other parts of our site, here are a few tips on how to get started with your new bottle of 100% Pure Argan Oil.


Run a very small amount through your hair after washing and then style as usual. (Just a drop! If you use too much, your hair will look greasy. This is not a styling product, it’s a conditioning treatment.)

You can also choose to indulge once or twice a week and apply a generous amount to freshly washed hair at night…

Massage several drops of Argan Oil in your scalp for a few minutes starting at the back of the head and then working your way up. Finally, cover your head, then re-wash again in the morning. If you hate sleeping with a shower cap on, cover your pillow with a towel instead. Any traces of oil will wash easily out of towels and pillowcases, but of course, you can’t wash a down-filled pillow, so you’ll want to make sure that no moisture seeps through.


Massage a drop or two of Saadia Organics Argan Oil on your cuticles, nails and hands as needed. We like to do this several times a day for best results.

For a more intensive treatment, mix equal parts of Argan Oil and lemon juice and soak your nails in it for ten minutes. Then give yourself a nice massage, rinse your hands, and end with a few drops of fresh oil to massage into your hands like hand lotion.


For basic skin care, Argan Oil can be used as a daily moisturizer and as a makeup base. It is also useful for skin conditions such as: psoriasis, eczema, dry skin, contact dermatitis, inflammation, acne, wrinkles, scarring, minor burns and cracked heels. In arthritic and rheumatic conditions in which joints are damaged, Argan Oil soothes and reduces pain.

Argan Oil also produces excellent results on new tattoos by soothing the area, decreasing itchiness and helping the skin to heal quickly. In addition, it is ideal to use after waxing, laser treatments and even chemical peels.

Usage: Apply a drop or two (or more!) in a circular motion to clean skin morning and night until absorbed. Be sure to include the area around your eyes. You will be able to see a difference within a few days of consistent use.

Those with dry skin like to use it morning and night, while some with oilier skin like to just use once per day.


Moroccan women use Argan Oil liberally on their expanding bellies while pregnant. Several drops will do the trick. They do this to prevent drying, itchiness and discomfort from rapidly stretching skin. They also apply Argan Oil in hopes of avoiding stretch marks. Because Argan Oil is extremely high in essential fatty acids, it helps to prevent a loss in elasticity of the skin. It is most beneficial to use Argan Oil as a preventative measure against stretch marks. However, it is very rich in antioxidants, which will substantially reduce any existing marks.


Say goodbye to diaper rash. Protein-rich Argan Oil will both prevent and treat it. It soothes inflamed skin while repairing, moisturizing and revitalizing it. Argan Oil is a fantastic daily barrier for sensitive baby bottoms. Massage a few drops onto baby’s skin during diaper changes.

And since it absorbs quickly in the skin and has a non-greasy texture, Argan Oil is excellent with cloth diapers.

Argan Oil is also the perfect thing to use on your little one’s eczema, dry skin, cradle cap and baby “acne”. Again, just a drop or two will do the job well. And you don’t have to worry about harmful ingredients. This is one product with one ingredient that is so natural you can eat it. Hence, it’s perfectly safe to soothe your nipples if you are nursing.

It is also the ideal oil to use for infant massage as it is such a safe and healthy oil. It is also nut-free so you don’t have to worry about allergies. A few drops go a long way. Be sure to check out You Tube for infant massage techniques.


Don’t hesitate to drop me an email if you have any further questions about how to use Saadia Organics Argan Oil ~

And of course, let me know what kind of results you’re enjoying!

xo, j~

Yes, Good Quality Argan Oil Can do Great Things for Psoriasis


I was happy to come across this post on a message board recently.

On particularly brilliant poster said this:

I first heard about Argan oil for psoriasis back in the early 2000’s and from what I have read many people have achieved excellent results with it.

The problem with authentic 100% pure cold pressed (unrefined) Argan Oil is: it is so expensive and so hard to source.

I have one source in the UK and one source in New Zealand.  And that is it.

There are lots of imitations and poorer quality brands on the market, which of cause don’t have the same beneficial properties.

The other point is that a lot of people are concerned about is the environmental issue. Apparently the Argan trees are declining due to over usage and world climate change. Although if Argan Oil is an industry, surely there would be special plantings and farms set up, rather than collecting from the wild!? I don’t know enough about the Argan Oil industry versus environmental concerns, to comment further…

This woman doesn’t give herself nearly enough credit.  She is right on all counts.

Many people who suffer from psoriasis have had excellent results with Argan Oil.  And you really do need to get your hands on just the right stuff.  Because a lot of the products with the words “Argan Oil” on the label will inevitably end up disappointing you.

Again, we’re ridiculously grateful for my mother-in-law, Saadia.  She knows all about pure, authentic and raw Argan Oil.  She’s been making quality Argan Oil using only the most traditional methods  for 50 years.  We add nothing to our oil, we take nothing away.  Anything less than the best will never see the inside of our little blue bottles.

Also, we are so happy that our baby Argan trees on Saadia’s farm near Tafetachte, Morocco are growing so well.  We look forward to the day when Saadia expands her farm and we can plant even more trees.  We love that we have the unique opportunity to be growing our own Argania spinosa to use in the future.  For now, we are happy to be buying our fruit from a farmer that we know and trust.  His farm is in Ait Daoud, and it is free of hungry, branch-breaking goats.  And of course, he uses only the gentlest methods of harvest.  (He waits for the fruit to fall off of the tree all on its own.  It is then picked off of the ground.)

So if you are battling psoriasis, don’t suffer anymore.  The quote above does mention the cost of Argan Oil.  This stuff is not cheap to produce, and we want to pay Saadia and her team well for their hard work.  But one of our happy customers used to spend $85 a month on prescription medication.  Now he spends $45 on a bottle of Saadia Organics 100% Pure Argan Oil and it lasts him around 3 months.  He’s saving a lot of money – and he no longer has to worry if what he’s putting on his skin is safe long-term.  There’s nothing safer than genuine Argan Oil.  Give it a try!

xo, joèl~